ICDL Digital Marketing
This module sets out essential concepts and skills relating to the fundamentals of digital marketing,
including creating a web presence, optimising content for search engines, using social media
platforms, carrying out online marketing and advertising across a range of services, as well as
monitoring and improving campaigns using analytics.
Key takeaways
- Understand key concepts of digital marketing, including advantages, limitations and
planning.
- Understand various web presence options and how to select appropriate keywords for search engine optimisation.
- Recognise different social media platforms and set up and use common platforms.
- Understand how effective social media management assists in promotion and lead generation.
- Use a social media management service to schedule posts and set up notifications.
- Understand various options for online marketing and advertising, including search engine, email and mobile marketing.
- Understand and use analytics services to monitor and improve campaigns.
- Understand various web presence options and how to select appropriate keywords for search engine optimisation.
- Recognise different social media platforms and set up and use common platforms.
- Understand how effective social media management assists in promotion and lead generation.
- Use a social media management service to schedule posts and set up notifications.
- Understand various options for online marketing and advertising, including search engine, email and mobile marketing.
- Understand and use analytics services to monitor and improve campaigns.
Course Fees & Schedule
Training Provider
Ready to upskill?
For enquiries on course registration, please email to: nadiahhassan@smcci.org.sg