ICDL Digital Marketing

This module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

Key takeaways

- Understand key concepts of digital marketing, including advantages, limitations and planning.

- Understand various web presence options and how to select appropriate keywords for search engine optimisation.

- Recognise different social media platforms and set up and use common platforms.

- Understand how effective social media management assists in promotion and lead generation.

- Use a social media management service to schedule posts and set up notifications.

- Understand various options for online marketing and advertising, including search engine, email and mobile marketing.

- Understand and use analytics services to monitor and improve campaigns.

Course Fees & Schedule

Full course fee = $500 (incl. gst)

After funding,

For Singaporeans/PRs (21 - 39 years old) = $228 (incl. GST)

For Singaporeans/PRs (40 years old & above) = $100 (incl. GST)

[ SMCCI Peniaga Pintar Fund applicable ]

Course Duration

2 days,  9am - 6pm (16 hours)


Upcoming Training: Date TBA, conducted in-person.

Training Provider

Mendaki Sense

Ready to upskill?

For enquiries on course registration, please email to: nadiahhassan@smcci.org.sg
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