ICDL Digital Marketing

- Understand key concepts of digital marketing, including advantages, limitations and planning
-  Understand various web presence options and how to select appropriate keywords for search engine optimisation
-  Recognise different social media platforms, and set up and use common platforms
-  Understand how effective social media management assists in promotion and lead generation
-  Use a social media management service to schedule posts and set up notifications
-  Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
-  Understand and use analytics services to monitor and improve campaigns

What will be covered?

Digital Marketing Concepts

- Recognise the main legal and regulatory obligations when digital marketing in your country.

- Understand the importance of having policies and access controls in place for staff using company digital marketing accounts.

Web Presence

- Outline the typical steps to create a web presence like: register an appropriate website address, register with a website hosting service, design and built your site, promote your site.
- Understand the term content management system (CMS)

Website Considerations

- Understand the main parts of a website like: homepage, company and contact information, news, services/product description, search, e-commerce facility, sitemap.
- Recognise good practice in creating website content like: audience focused, clear and concise, use of keywords, consistent branding, quality images and videos, regularly updated

Search Engine Optimisation

- Understand the term search engine optimisation (SEO)
- Understand the terms page title, URL, description tag, meta tag, headings, alternative text and their importance for SEO

Social Media Platforms

- Understand common social media marketing elements like: choosing appropriate platforms for target audience, planning and creating suitable content, tracking campaign, evaluating campaign

Social Media Accounts

- Create, edit social media business profile information like: bopgraphy, images, URL, contact details, category
- Create, edit, delete a post on a social media profile like: news, event, poll, offer

Social Media Management

- Understand the term social media management service and identify some common social media management services, understand the term scheduled post

Course Fees & Schedule

Full course fee = $513.60 (incl. gst)

SCs/PRs SMEs/SCs 40 yrs old & above WTS
Full Fee $513.60 $513.60 $513.60
Training Grant $272 $400 $456
Amount  Payable (after training grant, incl. GST)



Funding Eligibility

In order to enjoy the funding, participants need to fulfill the following requirements:

- Singapore Citizens or Permanent Residents (PR) of Singapore
- Attain at least 75% course attendance - Successfully complete assessment & certified as competent
- Participant has not enjoyed funding for the same course before
- For company-sponsored participants, training is fully sponsored by companies, which are registered or incorporated in Singapore. Companies are to submit application via www.skillsconnect.gov.sg to enjoy the funding .

[ SMCCI Peniaga Pintar Fund applicable ]

Course Duration

2 days,  8.30am - 5.30pm (16 hours)


Upcoming Training: 13 Aug - 16 Aug 2021, conducted online via ZOOM.

Training Provider


Ready to upskill?

For enquiries on course registration, please email to: nadiahhassan@smcci.org.sg 
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