Internationalisation Preparatory Course

Course Outline

1.  When and why businesses should internationalise

2.  Challenges faced in internationalisation

3.  Various ways of penetrating into overseas markets

4.  Marketing strategy for overseas market

5.  Exit plan

Key takeaways

- Be informed of how to expand your international footprint and grow your business overseas

- Learn from case studies of export successes & failures

- Understand the importance of market research

- Gain comprehensive market insights on the countries identified

- Leverage on the resources from the course to fast track business networking & ventures

- Get connected to customers, agents, distributors or partners in overseas markets

Course Fees & Schedule

Full course fee = $300

[ SMCCI Peniaga Pintar Fund applicable ]

Course Duration

1 day, 9am - 6pm.


Upcoming Training: Date TBA, conducted online

Training Provider

McCoy Bespoke

Ready to upskill?

For course registration and any other course-related enquiries, please email to:
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