NICF - Search Engine Optimization (SEO) for e-Commerce

Explore the fundamental of Search Engine Optimisation SEO from this 2-day course for organization websites, e-commerce websites, online shops, or any landing pages. This course will teach you how to improve your search engine rankings for your businesses large and small using white-hat SEO techniques.

Discover how to implement foundational optimisation strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy.

This WSQ course will apply SEO to either Shopify, Woocommerce of Magento stores.

Course Objectives

By the end of the training, learners will be able to:

- Implement SEO campaign for websites effectively

- Understand SEO Fundamentals

- Perform Keyword Searches

- Implement on-page SEO techniques

- Implement off-page SEO techniques

- Analyse SEO Effectiveness

What will be covered?

Topic 1: Overview of SEO Fundamentals

- What is Search Engine Optimization

- How Search Engines Work?

- Search Engine Results Page

- Whitehat vs Blackhat SEO strategies

- Activity: e-Commerce Store for SEO

Topic 2: Keywords Research

- Types of Keywords

- Tools for Keywords Search

- Keyword Analysis and Marketing Strategy

- Choosing Good Keywords

- Activity: Keywords Analysis

Topic 3: On Page SEO Techniques

- What is On Page SEO

- Indexing & Google Search Console

- Meta Tags & URL

- Sitemap

- Content Optimization

- Structured Data

- Speed Optimization

- Mobile Friendly

- Activity: On-Page SEO techniques

Topic 4: Off Page SEO Techniques

- Building Local Visibility

- Building Backlinks

- Content Marketing

- Drip Marketing

- Social Media Marketing

- Activities: Off-Page SEO Techniques

Topic 5: Analyze SEO Effectiveness

- Google Analytics

- Add Google Analytics ID

- Google Analytics Reports

- Activities: Google Analytics


Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) assessment and achieved at least 75% attendance.

1) WSQ Statement of Attainment (SOA) – ICT-SNM-3006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF)

2) Certificate of Achievement by Tertiary Infotech Pte Ltd 

Mode of Assessment

- Written Assessment (Q&A)

- Written Assessment (Case Study)

- Oral Questioning

Course Fees & Schedule

Full course fee = $736.16 (incl. GST)

After funding,

For Singaporeans/PRs (21 - 39 years old) = $496.16 (incl. GST)

For Singaporeans/PRs (40 years old & above) = $116.96 (incl. GST)

- Skillsfuture credits applicable

[ SMCCI Peniaga Pintar Fund applicable ]

Course Duration

2 days, 9.30am - 6.30pm


Upcoming Training: Date TBA, conducted online.

Training Provider

Tertiary Courses

Ready to upskill?

For course registration and any other course-related enquiries, please email to:
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