WSQ - Developing Integrated Digital Marketing Strategy

This course is designed to give learners a deeper enquiry into the holistic perspective of the field of digital marketing with latest marketing techniques such as content marketing, search engine optimization, digital advertising, social media marketing and digital marketing analytics.

By the end of this course, learners will gain a comprehensive understanding of the concept of digital marketing, the relevant digital marketing channels, the latest digital marketing trends and the various marketing strategies that can be applied for B2B and B2C marketing situations.

Learners will have hands on practice in the setting of marketing objectives and will be able to judiciously select the marketing strategies that best suit your needs, and be taught how to create a plan to guide your marketing campaign implementation and monitor key performance metrics to evaluate the effectiveness of your digital marketing campaigns and overall marketing strategy.

What will be covered?

Setting Organizational Marketing Objectives

- Definition of marketing
- Concept of digital marketing
- Benefits of marketing
- SMART marketing goals & objectives
- Indicators of a great business goal and accompanying marketing objective

Understanding New Trends and Methodologies

- General marketing trends
- Offline and online marketing trends
- Content marketing trends
- Technology marketing trends
- Privacy marketing trends
- New marketing channels, tools and technology

Mechanics of an Integrated Marketing Communications Structure

- Emerging trends and development in marketing strategy and tactics
- Key digital marketing metrics and budget allocation for selected marketing channels

Using New Marketing Channels to Achieve the Business’s Marketing Objectives

- Common marketing channels and platforms to boost brand, customer engagement and sales

Integrating Online and Offline Marketing Channels

- Offline to online approaches  Online to offline approaches
- Pros and Cons of online and offline marketing approaches
- Integrated marketing strategy and tactics
- Building your brand’s online presence

Evaluating Marketing Performance for Enhanced Results

- Establish performance targets for individual and integrated marketing channels aligned to marketing objectives
- Key performance metrics to focus on to evaluate marketing campaign effectiveness
- Pointers on optimizing digital marketing campaigns for better ROI

Course Fees & Schedule

Full Course Fee:$988.00 + $69.16 (gst) = $1057.16 (incl. GST)

After funding,


For Singaporeans/PRs (21 - 39 years old) = $787.16 (incl. GST)

For Singaporeans (40 years old & above) = $167.96 (incl. GST)


For SME - Singaporeans/PRs = $167.96 (incl. GST)

For Non-SME - Singaporeans/PRs = $787.16 (incl. GST)

For Non-SME - Singaporeans (40 years old & above) = $167.96 (incl. GST)

Company Sponsored

- Absentee Payroll applicable for both SMEs & Non-SMEs

▪ For course commencement between 1 Jan 2021 to 30 Jun 2021, absentee payroll funding is at 80% of hourly basic salary, capped at $7.50 per hour.

- WSS scheme trainees (Singaporean aged above 35 and earn less than $2300)

▪ Employers will be eligible for Absentee Payroll support at 95% of hourly basic salary (subject to WSS eligible criteria)


Skillsfuture Credit eligible for Singapore Citizens aged 25 and above.

• Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment.
• You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year.
• Training Commitment Award (TCA) of $100 for completing 2 WSQ courses applicable to WSS scheme trainees

[ SMCCI Peniaga Pintar Fund applicable ]

Course Duration

2 days (17 hours of training, 1 hour of Assessment), 9:00am - 7:00pm


Upcoming Training: 22 - 23 Nov 2021 conducted online.

Training Provider

ASK Training

Ready to upskill?

For course registration and any other course-related enquiries, please email to:
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