WSQ - Search Engine Optimization

This course has been designed as an introduction to search engine optimization to allow learners to first recognize the key differences between SEO and SEM and grasp key SEO working terminology, jargon and their definitions in order to effectively manage Google SEO projects.

Learners will then proceed to evaluate their customers’ search intend and discover potential keywords for ranking to effectively optimize web content that will increase their website’s visibility to their targeted audiences online. They will be guided on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google. They will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites to facilitate higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimization plans for their websites.

The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans, conducting site audits and using analytics tools to further optimize their websites in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.

What will be covered?

Istituto Johanson collects and stores your personal and identifying data (such as given name, surname, residential address, email address, courses of interest, citizenship, gender, place and date of birth, telephone number) through the following channel.


Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.        

Course Fees & Schedule

Full Course Fee = $1057.16 (incl. gst)

After funding,


For Singaporeans/PRs (21 - 39 years old) = $787.16 (incl. GST)

For Singaporeans (40 years old & above) = $167.96 (incl. GST)


For SME - Singaporeans/PRs = $167.96 (incl. GST)

For Non-SME - Singaporeans/PRs = $787.16 (incl. GST)

For Non-SME - Singaporeans (40 years old & above) = $167.96 (incl. GST)

- Skillsfuture credits applicable

[ SMCCI Peniaga Pintar Fund applicable ]

Company Sponsored

- Absentee Payroll applicable for both SMEs & Non-SMEs

▪ For course commencement between 1 Jan 2021 to 30 Jun 2021, absentee payroll funding is at 80% of hourly basic salary, capped at $7.50 per hour.

- WSS scheme trainees (Singaporean aged above 35 and earn less than $2300)

▪ Employers will be eligible for Absentee Payroll support at 95% of hourly basic salary (subject to WSS eligible criteria)


-  SkillsFuture Credit eligible for Singapore Citizens aged 25 and above.
-  Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment.
-  You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year.
-  Training Commitment Award (TCA) of $100 for completing 2 WSQ courses.

Course Duration

2 days (17 hours of training, 1 hour of Assessment), 9:00am - 7:00pm


Upcoming Training: 11 - 12 Nov 2021, conducted online.

Training Provider

ASK Training

Ready to upskill?

For course registration and any other course-related enquiries, please email to:
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