WSQ - Social Media Marketing
This course has been designed as an introduction to social media marketing where learners will be guided to recognize the importance of having a carefully defined target buyer persona so that content that they put out on social media platforms will be able to effectively engage, educate and entertain their followers.
Learners will first be given an overview on the benefits of using various popular social media platforms, with emphasis on Instagram features. Next, learners will discuss the role of digital storytelling and creation of SMART goals in social media marketing strategies and conduct a social media audit on their social media profiles. Learners will then create buyer personas and identify strategies to connect with their target audience along various stages of the buying journey. Best practices of social media content posting will be shared, with emphasis on content for Facebook ads. Finally, learners will be guided on the analysis of key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns
The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook, as part of their social media marketing strategy, to increase their following. These skills will also help our learners to explore a career in digital marketing or to scale up their businesses.This course has been designed as an introduction to social media marketing where learners will be guided to recognize the importance of having a carefully defined target buyer persona so that content that they put out on social media platforms will be able to effectively engage, educate and entertain their followers.
Learners will first be given an overview on the benefits of using various popular social media platforms, with emphasis on Instagram features. Next, learners will discuss the role of digital storytelling and creation of SMART goals in social media marketing strategies and conduct a social media audit on their social media profiles. Learners will then create buyer personas and identify strategies to connect with their target audience along various stages of the buying journey. Best practices of social media content posting will be shared, with emphasis on content for Facebook ads. Finally, learners will be guided on the analysis of key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns
The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook, as part of their social media marketing strategy, to increase their following. These skills will also help our learners to explore a career in digital marketing or to scale up their businesses.This course has been designed as an introduction to social media marketing where learners will be guided to recognize the importance of having a carefully defined target buyer persona so that content that they put out on social media platforms will be able to effectively engage, educate and entertain their followers.
What will be covered?
Exploring The Fundamentals of Content Delivery Channels
- Fundamentals of digital marketing media channels
- Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
- Importance of digital storytelling
- Deep dive into Instagram features
- Social media channel selection
- Modes of content distribution
Setting Measurable Marketing Goals and Objectives
- Creating SMART marketing goalsDevising marketing strategy
- Conducting social media audit
- Planning marketing budget andr esources required for content creation work
- Conducting competitor research
Content Requirements for Potential Customers
- Creating buyer personaCustomer segmentation
- Exploring The Fundamentals of Content Delivery Channels
Creating Content to Gain Awareness of Potential Customers and Retaining Them
- Creating content that matches customer journey
- Posting Frequency
- Calendaring for social media posts
Facebook Campaign Objective and Content Planning
- Introduction to FB Campaign Manager structure
- Facebook ad formats
- Facebook ad posting best practices
- Setting up Facebook Manager
- Setting up Facebook page
- Setting up campaign objective, budget, and campaign duration
Measurement of your content ROI and effectiveness
- Analyzing a key performance metrics for social media budget optimization
- Calculating social media Return On Investment (ROI)
- Analyzing a Facebook campaign report
- Fundamentals of digital marketing media channels
- Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
- Importance of digital storytelling
- Deep dive into Instagram features
- Social media channel selection
- Modes of content distribution
Setting Measurable Marketing Goals and Objectives
- Creating SMART marketing goalsDevising marketing strategy
- Conducting social media audit
- Planning marketing budget andr esources required for content creation work
- Conducting competitor research
Content Requirements for Potential Customers
- Creating buyer personaCustomer segmentation
- Exploring The Fundamentals of Content Delivery Channels
Creating Content to Gain Awareness of Potential Customers and Retaining Them
- Creating content that matches customer journey
- Posting Frequency
- Calendaring for social media posts
Facebook Campaign Objective and Content Planning
- Introduction to FB Campaign Manager structure
- Facebook ad formats
- Facebook ad posting best practices
- Setting up Facebook Manager
- Setting up Facebook page
- Setting up campaign objective, budget, and campaign duration
Measurement of your content ROI and effectiveness
- Analyzing a key performance metrics for social media budget optimization
- Calculating social media Return On Investment (ROI)
- Analyzing a Facebook campaign report
Course Fees & Schedule
Ready to upskill?
For course registration and any other course-related enquiries, please email to: nadiahhassan@smcci.org.sg
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